---
title: "Markup Calculator: Selling Price from Cost and Markup"
canonical: https://luckpanda.app/tools/markup-calculator
language: en
updated: 2026-10-09
content: baseline
---

# Markup calculator

**Markup calculator: how it works** Markup = (price − cost) ÷ cost × 100. Selling for $70 something that costs $50 is a $20 markup, or 40%.

Free online tool: https://luckpanda.app/tools/markup-calculator (create on screen, no account needed).

## Markup vs margin

Markup is profit as a share of cost; margin is the same profit as a share of price. Since price is always bigger than cost, the margin is always the smaller number. Quoting a markup when someone expects a margin is one of the most common pricing errors.

| Markup | Margin | Price on a $100 cost |
| --- | --- | --- |
| 10% | 9.09% | $110 |
| 25% | 20% | $125 |
| 33.33% | 25% | $133.33 |
| 50% | 33.33% | $150 |
| 100% | 50% | $200 |
| 200% | 66.67% | $300 |

## How to use the markup calculator

1. Choose whether to find the price or the markup.
2. Pick the currency and enter the cost.
3. Enter the markup percentage, or the selling price.
4. Read the price, the markup amount and the margin.

## Setting a markup

Start from your costs: the markup has to cover overheads as well as profit. A business with overheads equal to 20% of sales and a 10% profit goal needs a 30% margin, which is a 42.9% markup on cost. Trades often quote a standard markup on materials (for example 15–25%) and charge labour separately.

## Questions people ask

### How do I calculate markup?

Markup = (price − cost) ÷ cost × 100. Selling for $70 something that costs $50 is a $20 markup, or 40%.

### How do I add a markup to a cost?

Multiply the cost by 1 plus the markup. A 40% markup on $50 is $50 × 1.4 = $70.

### Is a 50% markup a 50% margin?

No. A 50% markup is a 33.3% margin: on a $100 cost, the price is $150 and the $50 profit is a third of the price. A 50% margin needs a 100% markup.

### How do I convert markup to margin?

Margin = markup ÷ (100 + markup) × 100. Markup = margin ÷ (100 − margin) × 100.