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AI sales email generator

Pick the kind of email, say what you sell and to whom, and get three versions, each with a subject line and one clear call to action. For cold emails, follow-ups, promotions and win-backs.

What kind of email?

Cold is a first email. Follow-up is after no reply or a call. Promotion goes to subscribers. Win-back goes to past customers.

Facts, results, an offer and its deadline. Only what you enter is used.

Leave it empty and the email asks for a reply or a short call.

ResultExample
Version 1
Subject: A cleaner office, the same cleaner Hi [first name], Keeping an office of 10 to 50 people clean usually lands on the office manager. We clean small offices weekly or nightly, with insured, vetted staff and the same cleaner every visit. Could I book a 15-minute walk-through? The quote is free. [your name]
Version 2
Subject: Office cleaning you do not have to manage Hi [first name], Imagine coming in each morning to a clean office, with no one to chase and no new faces to brief. That is how we work: the same insured, vetted cleaner every visit, weekly or nightly, whichever suits you. If you would like to see what it would look like for your office, I can book a 15-minute walk-through. The quote is free. Best, [your name]
Version 3
Subject: Who cleans your office now? Hi [first name], Quick question: is the cleaning at [company] working the way you want it to? If the answer is "mostly", we might help. We clean small offices weekly or nightly, and you get the same insured, vetted cleaner every visit, so nothing needs explaining twice. Would a 15-minute walk-through be worth it? The quote is free. Thanks, [your name]

Written by AI. Read it before you send it.

How to write a sales email

A sales email that gets replies is short, about the reader and asks for one thing. Open with why you are writing to this person, name the problem you solve, add one fact that makes it believable, and end with a small ask such as a reply or a short call. Keep the subject line plain and honest, and write only to people who can use what you sell.

  1. Choose the kindCold for someone who does not know you, follow-up after no reply or after a call, promotion for subscribers, win-back for past customers.
  2. Say what you sell and to whomThe more specific the audience, the more specific the first line can be.
  3. Add details and your askFacts, results, an offer and its deadline. Only what you enter is used: no invented discounts, customers or deadlines.
  4. Pick a tone and copyYou get three versions with different angles. Fill [first name] and any other slots, and read it aloud before you send it.

Sales email templates

One for each kind. Replace the [square-bracket] slots with your own facts.

Cold email
Subject: [their company] and [the problem]

Hi [first name],

I noticed [something specific about them]. Teams like yours often [the problem you solve]. [Product] helps by [how it helps], and [one fact or result you can show].

Would a 15-minute call next week be useful?

[your name]
Follow-up email
Subject: One more idea for [their company]

Hi [first name],

Following up on my note about [topic]. One thing I did not mention: [one new, useful fact]. If now is not the right time, just say so and I will not keep writing.

[your name]
Promotion email
Subject: [The offer] for [who it is for]

Hi [first name],

[The offer, in one sentence]. It is for [who it suits], and it runs until [deadline, only if real].

[Call to action]

[your name]
[your business], [postal address]
[unsubscribe link]
Win-back email
Subject: What is new at [your business]

Hi [first name],

It has been a while since your last [order or visit]. Since then, we have [what is new]. [A reason to come back].

[Call to action]

[your name]

Rules for commercial email in the US

In the US, the CAN-SPAM Act covers commercial email, and the FTC's guide says it makes no exception for business-to-business email. The requirements it lists include: no false or misleading header information, no deceptive subject lines, a clear notice that the message is an advertisement, your valid physical postal address, and an easy way to opt out that you honor within 10 business days. Other countries have their own rules, often about consent, so check them before you email people there. This is general information, not legal advice.

Common mistakes

  • A fake "Re:" or "Fwd:" subject. It may get an open, and then it loses the reader's trust.
  • False urgency, such as a deadline that is not real.
  • Several asks in one email. Pick one.
  • Writing about your company instead of their problem.

Emails bring people to your website. A sales agent talks to them there.

Many readers click through before they reply. A LuckPanda sales agent answers their questions on your website from your own pages, asks at most two or three short questions, recommends one next step with a link, and saves a qualified lead when the visitor leaves an email or phone number and shows buying intent.

Turn email clicks into conversations

Build a sales agent from your website and test it free before it goes live.

See the AI sales agent

Questions people ask

Is this AI email generator free?

Yes. There is no account and no sign-up. The free tools have a fair-use limit per hour and per day.

How long should a sales email be?

Short enough to read on a phone without scrolling. This generator writes 60 to 140 words, with one call to action.

What makes a good sales email subject line?

Plain and specific: what the email is about, for this reader. Avoid all capitals, clickbait and fake "Re:" subjects. The generator keeps subject lines under 50 characters.

How many follow-up emails should I send?

Send a follow-up only when you have something new to add, and stop when the person says no. Each one should be shorter than the first email.

Do sales emails need an unsubscribe link?

In the US, the FTC's CAN-SPAM guide says commercial email must give an easy way to opt out, including business-to-business email. Promotion emails from this generator end with an [unsubscribe link] slot. This is not legal advice.

Keep reading

Related pages

For AI agents

Build it with your AI agent

Give an agent your site and it can create the chatbot, read your pages and test it through LuckPanda's API and MCP. It prepares the work; going live stays with you.

Use LuckPanda's MCP server (https://luckpanda.app/mcp) to build a website chatbot for me. Ask for my website address, call chatbot_create_from_website with it, wait until the pages are learned (chatbot_source_list), then run a few test questions with chatbot_test_message and show me the answers. Do not put it live: I will do that myself.

Instructions for AI agents

Needs a LuckPanda agent key (Settings › Developers) with the chatbot.manage grant. MCP endpoint: https://luckpanda.app/mcp (Streamable HTTP, bearer key).

  • chatbot_create_from_website { url }: creates a draft chatbot named after the site and starts reading it.
  • chatbot_source_list: pages learned, failed or skipped, with a reason for each.
  • chatbot_test_message: asks the bot a question as the owner. Test chats never email anyone.
  • Going live (chatbot_update with status live) is a person's action; an agent gets APPROVAL_REQUIRED.

Try it on your website

Paste your address and watch the chatbot learn your pages. No account and no card.

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